A refresh for a leader in eye care A refresh for a leader in eye care Alcon
A deep dive into a global architecture agency A deep dive into a global architecture agency Powerhouse Company
Helping to advance science and health Helping to advance science and health Reed Elsevier
A human touch 
for a radically 
personal insurer A human touch 
for a radically 
personal insurer FBTO

Client:

Alcon

Role:

Design and Art Direction

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A refresh for a leader in eye care

Alcon (part of Novartis International) is the global leader in eye care, committed to helping people see better. In close collaboration with the international Alcon team, we redesigned the new Wearlenses platform and brand, preparing it for further customization and phased launch in various global markets. We also introduced new relevant messaging and content for use in the platform and other parts of the customer journeys. With this re-launch, Wearlenses is now well-positioned to develop more holistic customer engagements and experiences, create better visibility and relevance, and to innovate with add-ons such as interactive and personalized POS touch points.

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Client:

Powerhouse Company

Role:

Design

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A deep dive into a global architecture agency

powerhouse Company is an award-winning architecture office based in Rotterdam, the Netherlands. Founded in 2005 from kitchen tables in Rotterdam and Copenhagen. They have since grown into a multidisciplinary office of around 100 professionals, with international studios in Beijing, Oslo and Munich. They shape their projects through the collective intelligence of our dedicated team, plus our in-depth research into the historical and future context. The platform reflects Powerhouse's collective and in-depth spirit with the ability of rich and endless exploration through projects, materials and team profiles. Information is presented as if told by the team members who worked on the projects. The user is always invited to ask questions and start conversations with the team or other visitors. The platform has been recognized with a number of awards and a Webby nomination.

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Client:

Reed Elsevier

Role:

Design and Art Direction

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Helping to advance science and health

At Edenspiekermann, the creative partnership with Elsevier was aimed at helping the global information analytics business to forge and develop strong customer relationships. Among various other projects, I worked on: Redesigning Reaxys, the world’s leading digital tool for pharmaceutical and chemical R&D. And using generative design to visualise the data of the number one medical search engine. To enhance both the user experience and brand recognizability, killing two birds in one stone.

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Client:

FBTO

Role:

Design and Art Direction

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A human touch 
for a radically 
personal insurer

In close collaboration with the FBTO team, we created a personalized and seamless digital brand experience that not only echoes FBTO’s core values but is also prepared for the changing needs and technologies. A digital design system that helps keep a uniform UX and general brand consistency across different channels. As well as throughout FBTO’s large and diverse teams who work on different consumer interfaces. With a scalable design system in place, the FBTO team can now integrate new technologies and features with minimum effort while keeping the FBTO core values high.

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