Elsevier

Clients
AB InBev 
Daikin
Elsevier
IKEA
Lexus Nexus
McKinsey & Company
Nike
Novartis
Portbase
Relx
Schiphol Airport
Suitsupply
Timberland

Recognition
Webby
Red Dot
FWA
Awwwards
DCA
Lovie
CSS Awards

Expertise
Creative Strategy
Creative Direction
Art Direction
CX Design

Experience
Reaktor
Edenspiekermann
Build in Amsterdam
The Valley

Impact and outcomes

Elsevier is recognized as one of the world's foremost scientific data analytics companies, renowned for its leading research publications and digital healthcare products used by medical professionals across the globe.
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While at Edenspiekermann, my responsibility was to establish a unified and industry-leading customer experience across multiple platforms, products, and brands. This collaboration encompassed a brand architecture evolution, a revitalized strategy, and a redesign of elsevier.com. And additionally creating a design system for intricate digital health products and developing global campaigns for various sub-brands, products, publications, and events.

Vision for transformation
A unifying vision for publications, products, campaigns, platforms, sub-brands and platforms, event branding and communication.

Global site redesign
Defining and executing a global platform redesign. Involving numerous sub-brands, products and platforms.

Design system implementation
Integrating the new framework together with development, design and marketing teams.

Unifying brand expressions
Creating a strategy and defining a brand expression philosophy for consistent yet evolving brand expressions.

Unifying numerous platforms products and brands into one ecosystem

We defined, designed, and test-drove the redesign of elsevier.com. In a visual research and development process involving customers and stakeholders worldwide, we formulated a strategy and customer experience for the new elsevier.com, encompassing its various sub-brands and platforms.

Pushing the envelope for customer experience in the industry

As part of our partnership with Elsevier, we aimed to elevate the industry's customer experience standard. Considering the organization's experience design capabilities and budget, we crafted a rich and immersive publication experience. This design minimizes the need for extensive content production while offering significant flexibility, all while providing a unique and special feel.