Kay Hooijmans
Clients
AB InBev

Daikin
Elsevier
IKEA
Lexus Nexus
McKinsey & Company
Nike
Novartis
Portbase
Relx
Schiphol Airport
Suitsupply
Timberland
Recognition
Webby
Red Dot
FWA
Awwwards
DCA
Lovie
CSS Awards
Expertise
Creative Strategy
Creative Direction
Art Direction
CX Design
Experience
Reaktor
Edenspiekermann
Build in Amsterdam
The Valley
Kay Hooijmans
Suitsupply
A brand and platform redesign to elevate the sartorial experience
Suitsupply
A brand and platform redesign to elevate the sartorial experience
Impact and outcomes
While at Build in Amsterdam I helped evolve and redesign the brand expression and digital platform for Suitsupply. This work is currently ongoing and evolving on suitsupply.com.
Brand expression vision
Defining and designing a brand expression focussing on a restrained conviction and giving center stage to product and content.
Creating a playbook
Collaborating with Suitsupply teams to define and launch the paly book for the evolved brand expression.
Channel strategy
Defining and execution a cohesive and coherent strategy for their most mission critical channels.
Beyond the PDP
Collaborating directly with production teams to develop workflows for video experimentation beyond just the looks.