Timberland

Clients
AB InBev 
Daikin
Elsevier
IKEA
Lexus Nexus
McKinsey & Company
Nike
Novartis
Portbase
Relx
Schiphol Airport
Suitsupply
Timberland

Recognition
Webby
Red Dot
FWA
Awwwards
DCA
Lovie
CSS Awards

Expertise
Creative Strategy
Creative Direction
Art Direction
CX Design

Experience
Reaktor
Edenspiekermann
Build in Amsterdam
The Valley

Impact and outcomes

While at Reaktor I collaborated closely with Timberland & VF Corporation teams to define and test-drive a brand-first future vision. We successfully implemented validated next-generation design concepts across a range of products and user experience levels, spanning from transactional to immersive product discovery experiences.

We pinpointed areas of opportunity to establish a seamless CX foundation, enhance above-the-fold user experiences, and improve product storytelling. The outcomes of this phase included a significant estimated impact on e-commerce key performance indicators, along with a playbook outlining a phased rollout strategy and plans for further testing in subsequent phases.

Vision for transformation
From transactional to immersive experiences; a clearly defined vision for the full VF Corp brand portfolio.

Global site redesign
Defining and test-driving a global site redesign for the Timberland brand. Pioneering the new design framework.

Design system implementation
Integrating the new framework with existing design system initiatives and marketing teams.

Revistalised in-store digital
Developing scalable in-store digital solutions for a tiered store system. In parallel with existing store initiatives.

Test-driving a next-gen customer experience with Timberland

We conducted interactive review sessions with participants worldwide, where we examined hyper-realistic prototypes of crucial Timberland experiences. Our emphasis was on gaining top-level insights for a smart, self-steering system that dynamically restructures experiences based on the context of the customer's journey.

A unified and flexible system for the full brand portfolio

After a thorough comparison between conventional and progressive e-commerce patterns, evaluating the effectiveness of immersive storytelling versus direct conversion drivers. We iterated on the framework to be flexible enough for the full spectrum of customer experiences and brand expression, but still streamlined and comprehensible enough to be implemented with speed and confidence.