The OECD is a global leader in shaping progressive policies to stimulate economic growth, advance social well-being, and ensure environmental resilience. Through rigorous research, comprehensive analysis, and evidence-based recommendations, the organization actively collaborates with its member countries and partner nations to address complex global challenges. By fostering international cooperation, promoting innovative solutions, and influencing policy dialogues, the OECD aspires to drive positive transformation, elevate living standards, and create a more sustainable and equitable future for people across the globe.
OECD Publishing is one of the world’s largest publishers in the fields of economics and public affairs. It publishes thousands of reports, new statistical tables, working papers, and journal articles each year. Together we defined and designed a unified vision for brand expression across publications, platforms, events, and global campaigns. Prototyping and test-driving a radically simplified and report publishing process, reducing the workload with technology-driven automation for design and asset creation. Additionally we defined a strategic communication framework for brand messaging to a diverse global audience.
Brand expression vision
Shaping a clear public voice. Brand expression that encompasses publications, platforms, events and global campaigns.
Publishing flow rethink
Prototyping and test-driving a radically simplified and generative report publishing flow for thousands of publications a year.
Generative publication
Streamlining the heavy lifting of publication design and asset creation for the organization by automating it through technology and design.
Communication strategy
Developing a strategic communication framework to map and target specific levels of brand expression and messaging for a global audience with diverse needs.
